welcome home, bowl heads
grab a Minute® Rice Cup.
let’s rock a bowl.

Minute Rice Cups. legendary rice bowls.
epic made easy.

one minute changes everything

the rise of
the bowl head
It happens fast. One minute you’re hangry. The next minute, you’re mixing whatever’s in the fridge with a Minute Rice Cup—and somehow you end up with a legendary rice bowl. And just like that…you’re a Bowl Head.
More than a rice-bowl-obsessed superfan. Part of a like-headed tribe that takes shortcuts in the kitchen and sports sweet cuts on their domes. Consider this permission (not that you need it) to be your bowldest self.

bowls of fame
legendary eats with questionable origins


ride the
(micro)wave.
flavor up any rice bowl
in just 60 seconds


Jalapeño
Minute Rice


Hot Honey Chicken
Minute Rice
Minute Rice


Jasmine
Minute Rice
Minute Rice

bowl heads in the wild
give us a follow. let’s get weird.











